Kia among first U.S. automotive brands to utilize Facebook messenger

Kia among first U.S. automotive brands to utilize Facebook messenger 

Kia Motors has launched NiroBot, a new bot for Facebook Messenger, to deliver instant access to comprehensive product information for the all-new 2017 Niro scheduled to begin arriving at dealers soon.

You CAN, however, get a preview look at one right now, right here at Barnett. There’s a 2017 Niro on our showroom floor. Come check it out, then get ongoing updates on NiroBot. 

The Niro Hybrid Utility Vehicle (HUV) is a key component in Kia Motors’ Green Car Roadmap, and is a no compromise choice that combines driving enjoyment with eye-catching design, functional utility, and hybrid efficiency. It strikes the perfect balance for today’s consumers, staking claim to a unique position between the hybrid-electric vehicle and CUV segments. As part of Kia Motors EcoDynamics philosophy, the Niro represents an important next step on the path to nearly tripling the brand’s global green car line-up by 2020. A plug-in hybrid powertrain is due to be added to the car’s line-up later in its life-cycle.

Messenger is used by more than 1 billion consumers monthly, and those accessing the NiroBot for Messenger will benefit from comprehensive vehicle information, interior and exterior galleries, multimedia product overviews and the ability to schedule a test-drive of the first Kia vehicle to make use of an all-new, dedicated eco-car platform. 

“The all-new Niro is like nothing else on the road today, and kicking off our pre-launch strategy by breaking new ground with our bot for Messenger that will make the new car research process much easier and more efficient for shoppers,” said Kimberley Gardiner, director of marketing for KMA. “The user friendly interface combines the experience of being in a showroom with the convenience and mobility today’s car buyers are looking for as users interact with the NiroBot at their own pace and focus on the specific areas that interest them most.”

The NiroBot will offer real-time, interactive product modules, galleries and specifications, as well as the ability to schedule test-drives in advance of the vehicle’s arrival in dealerships.

Developed and implemented by Ansible, KMA’s agency partner, NiroBot features full screen galleries, guided vehicle discovery, rich product specification menus, deep linking to kia.com, expansive technical information regarding the vehicle, step-by-step tutorials, and test-drive scheduling calendars on an easy-to use interface. Additionally, the NiroBot can connect the user to a live Kia representative at any time during engagement.

“Word of mouth remains the most influential, and coveted, form of brand communication. However, when launching a car and building awareness in a crowded marketplace it’s hard to achieve,” said Travis Johnson, global president, Ansible. “We created the NiroBot to be everywhere our customers are—in chat platforms and allow them to have a natural conversation about the Niro enhanced throughout by multimedia such as videos, images, links and even the ability to register for a test-drive.”

It’s just another example of why forward-leaning Kia is one of this century’s most popular automakers. Speaking of popular, right now Barnett is offering leases on 2016 Soul at an amazing $99 a month, possibly even an incredible $77!*

Or, you can ponder one of these other spectacular offers:
2016 Kia Optima and Soul, 2017 Kia Sorento—It’s the Holidays On Us Event! No payments until MAY, plus $0 down and 0% financing!
2016 Forte LX—Lease for $157 a month with ZERO DOWN, or can be as low as $136 a month.* $0 due at signing plus first month’s payment, tax, title, license, and fees.
2016 Optima LX—Lease from $199 a month with ZERO DOWN, even as low as $165.* $0 due at signing plus first month’s payment, tax, title, license, and fees.
2017 Sorento LX—Lease for $159 a month, or as low as $98.*
2016 Rio LX Auto—Buy from $13,795, or as low as $12,995.*
2016 Kia Sportage—Buy from $19,999.

And, of course, every new vehicle purchased comes with Barnett’s exclusive—and FREE—MILLION MILE Warranty. Ask your sales associate for all the details on that, too. Come see us soon at Barnett Kia on Highway 61 in White Bear Lake!

*Lower figures will be result of various discounts or bonuses applied individually or in combination, such as military, recent college graduation, owner loyalty, and Barnett trade-in. See dealer for details and qualifications on all offers. Offers end 1/3/17.
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