The success story continues. Kia among the world's most valuable brands.

The success story continues.
Kia among the world’s most valuable brands.

For the second consecutive year, Kia Motors has been ranked among the top 100 brands in the world.

Ranked 69th, the Kia brand has an estimated worldwide brand value of $6.7 billion, according to the Best Global Brands report released by Interbrand late in September.

Kia’s global brand value has risen sharply since entering the top 100 global brands list in 2012. This year, the brand value has grown 6%. This is a seven-fold increase since 2006, the first time the brand identifed design management as a key driver of the company’s future growth. 

Since 2005, Kia has set “The Power to Surprise” as its brand slogan to enhance brand awareness and image. In order to implement it effectively, the company has been executing various innovative activities for customers. 

In June, Kia ranked first in the USA’s J.D. Power Initial Quality Study for a second consecutive year, surpassing both premium and general brands. It’s the first time in the 30-year history of the J.D. Power Initial Quality Study that the general brand placed first for the second consecutive year. 
“We have been working hard to provide differentiated brand experiences and authentic communication. We will do our best to continue to provide products and brand experiences beyond expectations,” a Kia official said.
“Kia’s continued efforts to evolve and redefine itself are critical to the sustained growth in its brand value,” an official from Interbrand said. 

Know what else is valuable? Driving a new Kia for just $99 a month. Right now you can lease either a 2017 Kia Sportage LX* or Kia Optima LX** for just $99 a month for 24 months. Ask us for details or click here for all our other current special offers and deals.

And remember, every new vehicle purchased comes with Barnett’s exclusive—and FREE—MILLION MILE Warranty. Ask your sales associate for all the details on that, too. Come see us soon at Barnett Kia on Highway 61 in White Bear Lake!

12,000 miles per year. Security deposit waived. Includes all available rebates to dealer. For qualified leases. Lease from Kia Motors Finance on approved credit. Does not include military or college grad discounts. Must take delivery from retail stock by 10/31/17. *Sportage is $3,799 down plus first month’s payment, tax, title, license, and fees due at signing. Stock #K17217. MRSP $24,070. **Optima is $2,999 down plus first month’s payment, tax, title, license, and fees due at signing. Stock #K17491. MRSP $23,285
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