When thinking of the top luxury brands within our market, Kia doesn't exactly spring to mind. Rather, the automaker is known for its eye-catching design and uncompromised value. But come 2017, that could all change.
Of course, design and value aren't going anywhere. Rather, Barnett Kia has a feeling that the term "luxury" just might be tacked on to the train of company descriptors as well. Recently, Lee Hyoung-keun, spoke to a group of global dealers and Kia distributors saying that in five years, Kia will rank amongst the list of premium automotive brands.
A longshot? Select industry purveyors seem to think so. However, Kia has several factors working strongly in its favor. For starters, the company has Peter Schreyer on board. With years upon years of professional experience working within the luxury realm, Schreyer has quickly painted an air of upscale appeal over several new Kia models as the brand's Chief of Design.
Then there's the fact that Kia has already launched its flagship luxury sedan into several markets with success. We're talking about the Kia K9, or the Kia Quoris depending on your location. The premium, tech-savvy, attractive model is currently sold in Korea and just might have a future within our walls as well.
Regardless of where the brand is heading, you can be sure that our White Bear Lake, MN area experts will be following. Keep tabs on Kia via our dynamic blog and swing by 3610 Highway 61 North anytime for more in-depth conversation.
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