NBA All-Star Blake Griffin is back for Kia Optima

NBA All-Star Blake Griffin and his comedic talents are back in a starring role in a series of new television commercials for Kia's best-selling Optima midsize sedan. Continuing the signature, satirical comedy of previous efforts, Griffin is cast in the lead role for several big-budget action movies set in the Old West, ancient Rome, and an aircraft carrier in the series of three 60 and 30-second spots.

In the commercials, much to the concern of his directors, Griffin begins improvising and replaces his scripted mode of transport - be it horse, chariot or fighter jet - arriving instead in the Kia Optima, thereby making each movie better (if he does say so himself). 

The first spot, "Showdown," began airing on Christmas day during NBA programming with the others set to debut throughout the NBA season.

"As a global brand ambassador, this marks Blake's fourth campaign for our best-selling Optima and he keeps getting better and better," said Tim Chaney, vice president of marketing communications, KMA. "The Optima has been Kia's most popular vehicle since the time when our partnership with Blake began, and he has helped us foster connections with basketball fans across the country, increase awareness and enhance our brand image."

The Griffin spots can be viewed as they roll out on all of Kia's social and digital platforms, including YouTube.com/Kia and Kia.com. In addition to the spots, an exclusive virtual staring contest with Blake Griffin will launch on the recently redesigned Tumblr page, blinkgriffin.com.

Griffin's comedic talents and deadpan delivery have made a connection with Optima buyers and basketball fans over the past two NBA seasons. Kia’s partnership with Griffin was born in 2011 following his famous dunk over an Optima to win the Sprite Slam Dunk Competition. During the 2012-2013 season, Kia's ad campaign featured Griffin offering helpful suggestions to younger versions of himself as Kia's available UVO voice-activated infotainment system took his futuristic Optima on a time-traveling musical journey through the mid-1990s and early 2000s. Last season, Griffin and funnyman Jack McBrayer became a crime-fighting dynamic duo in "The Griffin Force" to try to save the world one Kia Optima at a time.

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