One look at the 2014 Kia Soul and you can tell it's not your ordinary vehicle.
That unique look has been noticed by customers since its birth in 2009 and for the second time in under a month, the Soul has taken home an award for its design.
The all-new Soul has been awarded a prestigious 'red dot' design award, following in the footsteps of its stylish, first-generation predecessor that was given the same award in 2009.
The second-generation Soul was crowned
winner in the 2014 'Product Design' category by the red dot jury and comes just
weeks after its success in the highly-respected 'iF design awards’' in February.
The new Kia Soul was created by the Kia design team under the supervision of
Peter Schreyer, President and Chief Design Officer of Kia Motors Corporation
and Hyundai Motor Group, according to a press release.
Schreyer was also responsible for the
design of the original model, which was the first Korean car to receive a red
dot design award in 2009. This first accolade was followed by numerous other
red dot awards, and the new Kia Soul is the eleventh Kia model to receive the
prestigious prize.
"I am particularly pleased with this second red dot design award for the Kia
Soul," said Schreyer in the release. "When the first-generation model launched,
the award played a key role in bringing the Kia Soul and Kia's distinctive
design language to the attention of a wider audience."
"The great challenge we faced when designing the second-generation model was to
preserve the strong, individual character of the Kia Soul and, at the same
time, give the design new impulses. Our design team has performed this task
impressively. The new Kia Soul is a lot more mature and 'adult' in appearance,
and the bold, distinctive personality of this model is highlighted even more."
So, if it's style you're looking for, come over to Barnett Kia in White Bear Lake, Minn., and check out the 2014 Soul's award-winning good looks.
By Scott Stone