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Kia Motors earns its best-ever ranking in J.D. Power Initial Quality Study With a score that improved by 20 points over its previous best-ever performance in 2014, Kia vaulted up four positions to second overall industry-wide among 33 automotive brands and highest among all mass-market nameplates in J.D. Power's 2015 Initial Quality Study (IQS). Kia Motors reached this historic milestone with more units in operation in the U.S. than ever before. Now in its 29th year, the annual J.D. Power IQS analyzes responses from vehicle owners in 26 segments. IQS is determined by vehicle owners evaluating the driving experience, engine and transmission performance, and a broad range of quality-related problems within the first 90 days of ownership Kia's ascension was powered by segment-leading performances from two of the company's best-selling vehicles - Soul and Sorento - while the Rio, Optima, Cadenza, Sportage and Sedona models all ranked in the top three of their respective categories. "We believe the J.D. Power report leaves no doubt that Kia builds world-class vehicles, and the results are especially gratifying as the IQS study truly reflects the voice of our customers," said Michael Sprague, Chief Operating Officer and EVP, Kia Motors America. "Kia's rise is one of the industry's greatest success stories and is driven by the hard work of thousands of team members around the world as well as our long-term strategy to concentrate on quality, strengthen the brand and elevate the ownership experience." Kia's U.S. sales have more than doubled over the last six years as the brand has made significant investments in the market and steadily climbed J.D. Power's annual IQS rankings. After the Soul was ranked number one in the compact multi-purpose vehicle segment in 2012, Kia broke into the overall top 10 in 2013, with the Soul and Sportage (tie) taking top honors in their respective segments, and then rose to sixth in the industry in 2014.
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